UniCom Value-added Services

User Profiles
Distribution Lists
Creating Messages
Fax Merge
Delivery Options
Message Tracking & Reporting

User Profiles
Clients can create Unicom user profiles that contain valuable information such as first and last names and email addresses. First and last names appear in the “From” field on fax cover sheets. Email addresses are displayed in the “From” field for email messages. Users may choose to display their full name along with their email address, so that when John Smith working at Company X sends an email, the recipient sees: <“John Smith” Jsmith@companyx.com>. Unicom can send tracking reports to email or fax addresses specified in the user profile.

Distribution Lists
Unicom allows you to create and manage your distribution lists, so that you can quickly and easily broadcast messages to thousands of recipients. Users can create lists manually or upload them from saved .csv files. They may contain destination fax numbers, email addresses, SMS numbers or other recipient data. Lists can also be shared across multiple users.

Users can combine existing lists to create new ones. For example a company wishing to create separate lists for salespeople in each of the 50 states could use uploaded state lists to create regional ones (Northeast, Southwest, Central, etc.) or even a nationwide one. This feature simplifies the process of modifying a recipient’s information (e.g. a changed email address), since updating one entry automatically updates all lists where that recipient appears.

Clients may set optional “expiration dates” for lists. Unicom does not delete expired lists, but rather hides them from the selection menu. Users can manually delete lists that are no longer needed.

Unicom includes a search option to simplify the process of locating a specific recipient.

Recipients who do not wish to receive messages (e.g. unsubscribed customers) may be added to a “block list”. Unicom will not transmit messages to these addresses, even if they appear in any of your distribution lists. This way, clients do not have to continually update their lists

Non-List Destinations
Users have the option of adding ad-hoc names to their broadcasts for one-time use. These recipients can still receive personalized messages; however their addresses do not get stored in any distribution list.

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Creating Messages
Unicom allows clients to compose message bodies in simple text or upload them in HTML format. Messages written in plain text will have no custom formatting such as bolding, color or special fonts, but are accessible from any domain (email browser or fax machine). If users do not compose plain text messages through Unicom, they can attach a file to be automatically converted into the main body. In this way, if users wish to create HTML messages, they simply have to upload the desired HTML file as the first attachment.

Users can add more information to the message by uploading additional files. These appear as attachments in emails or as printouts in faxes. Unicom’s preview feature allows you to view these files as fax images prior to delivery.

Unicom can convert over 50 different file types into fax-readable format, including .bmp, .doc, .dot, .gif, .html, .jpeg, .ppt, .xls, and .log. For a complete list of supported file types, click here!

Fax Merge
Unicom’s Fax Merge allows clients to send personalized messages to hundreds and thousands of recipients simultaneously. Fax Merge works by integrating a data file into an already existing document using the Mail Merge utility in Microsoft Word. No additional software is ever required, since everything needed is already available on Microsoft operating systems! With Unicom’s features, users can also attach non-word files to a fax merge broadcast. Through an easy-to-use web interface, accessibility is second to none!

Use MS Word features in documents and merge fields including:

  • Standard fonts and sizes
  • Bolding, italics, centering, underlining, justification, decimal aligned fields
  • Tables
  • Headers & footers
  • Images (pasted into Word documents)

Use Advanced MS Word features to ensure that merged data always appears correctly:

  • If…Then…Else… logic
  • Format fields

Merge fields over white space or within sentences (with word wrapping)!

Use any keywords in your data source

  • No limitations on what keywords to use, allowing clients to merge fields that are pertinent to their businesses and messages
  • One keyword must contain the destination fax number for the customer

No limit on the number of pages or the number of merge fields

Retry algorithms and resend functions available

  • Standard fonts and sizes
  • Bolding, italics, centering, underlining, justification, decimal aligned fields
  • Tables
  • Headers & footers
  • Images (pasted into Word documents)

Preview your Fax Merge broadcasts

  • Check insert fields
  • Check page endings, footers, headers, etc.

** Fax Merge only works with fax destinations!

With no special setup or proprietary software required, a do-it-yourself platform, and previews to reduce errors, Unicom’s Fax Merge is the ideal tool for broadcasting personalized faxes!

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Delivery Options
Unicom offers clients a huge range of value added features for sending messages, making it an unmatched product!

Fax Message Additions
Prior to delivery, Unicom users can add a cover page, a heading, or page numbers to the message. The cover page option generates a separate cover page for all faxes. This page can include the ‘To’, ‘From’, and ‘Subject’ fields, as well as fixed text. Clients can also customize cover pages to include graphics and other information if they do not wish to use the standard cover page.

The heading option inserts a heading at the top of each delivered fax. This header usually includes the recipient name, recipient information or company info, sender name, and date and time of delivery.
The page number option adds a footer to the message. This usually contains a reference number and the page number.
These additions give your fax broadcast a genuine fax-look even though they are sent from a web interface!

Duplicate Destinations
Unicom can scan all selected lists and remove any duplicated destination addresses found. Unicom can remove duplicated numbers even when they are entered differently (i.e. 12345678901, 1-234-567-8901, or 1 (234) 567-8901). Unicom also removes duplicate email addresses. This option should not be used if clients wish to send messages to multiple recipients with the same fax number or email address (i.e. Mark, Angie, and Larry at SALES@ABC.COM), since Unicom removes duplicates based on destination address – not recipient names.

Delivery Schedules & Retry Periods
Broadcasts can be sent immediately or scheduled for later delivery. If Unicom reaches a fax busy signal, it will attempt to resend the message. The standard resend period is 4 hours, but can be changed to suit clients’ needs.

Billing Codes & Customer Reference ID’s
Clients with multiple users are able to enter billing codes for delivery jobs to keep track of each department’s Unicom usage. These numbers are shown in summary and detail reports. Jobs with the same billing code can be sub-totaled on the monthly invoice. Customer Reference ID’s can also be entered, so that they will show up on reports. These two features make it easier to manage and track message deliveries.

Resolution Types
For faxes, the fine resolution type provides better graphics and text quality. It is recommended that if fine resolution type is selected, users create a separate list for email recipients instead of using a mixed email/fax list (since email recipients will receive a fax image of the message instead of original documents).

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Message Tracking & Reporting
Unicom offers real-time tracking of messages, separating broadcast and point-to-point tracking for easier management. Users can sort, delete, cancel, or resend tracked jobs. Searches can be performed using various fields such as job sequence numbers, recipient numbers, and job status. Clients can view when messages were delivered and the time they were opened. Unicom also inserts a unique link in each email message to track HTML opens.

Unicom provides both summary and detailed reports for clients. Reports can be sorted by destination address, delivery date, message ID, or submission date. Users can search for all messages and for canceled, delivered, or pending messages.


Unicom’s all-in-one service features are beneficial for various areas within organizations that need to communicate quickly yet effectively. Some examples include:

  • Disaster recovery or emergency notifications to internal and field personnel
  • Time-sensitive mortgage rates
  • Past due payment notifications and reminders
  • Research analyst reports or morning call notes
  • Campaign management
  • School closings
  • Product announcements
  • Broadcast last-minute rate fare reductions
  • Unlimited uses for direct marketing

For more information on Unicom or to test your own account today, contact us!

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UNICOM BENEFITS
User Profiles
Distribution Lists
Creating Messages
Fax Merge
Delivery Options
Message Tracking & Reporting
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